LOS ANGELES, March 28, 2017 – Ccilu Footwear is now an official sponsor of the World of Dance (WOD) U.S. tour, serving as the Presenting Sponsor for the tour’s 2017 Winner’s Circle. The announcement was made today via the brand’s North American subsidiary, Ccilu USA.
"We are excited to sponsor WOD,” said Ccilu’s CEO Wilson Hsu. "Ccilu," Hsu explained, "is Japanese for self-liberation. WOD connects people across societies and cultures. This beautiful language of dance, music and style excites us and liberates us from narrow images of the world."
WOD’s tour, which spans the globe, runs parallel with the broadcast tournament picked up by NBC for the 2017 season. Jennifer Lopez, Derek Hough, and Ne-Yo serve as judges for the network series, with Jenna Dewan Tatum hosting. The live tour will bring together dance teams to compete head-to-head at fourteen events in a season that runs from April through December in cities across the country.
"Our events have allowed us to accomplish something more than showcasing amazing talent," says Matthew Everitt, WOD’s CEO. "We are crossing boundaries rarely seen these days, uniting a diverse community of athletes and artists around their shared passion for dance and creative expression. We welcome Ccilu to the WOD family, and envision a long partnership with the brand."
The WOD tour coincides with the launch of Ccilu’s Horizon collection. Its design was inspired by the legendary “ichimatsu moyou” pattern of Japan’s golden age. It symbolized courage and elegance, decorating the clothing of respected people with inspiring stories. Shortly after Ccilu’s release of the Horizon collection, the 2020 Tokyo Olympics Committee announced the adoption of “ichimatsu moyou” as the official logo for the 2020 Tokyo games.
About Ccilu USA Ccilu USA is a merging of cultures based on the notion that quality and technology are universal values. CEO Wilson Hsu, known for his leap from banker to award-winning shoe designer, puts an emphasis on proper podiatric design, including Ccilu’s revolutionary SKIVE-ON and eco-friendly CCILUCELL technologies. Founded in Japan in 2011, Ccilu’s first product, “Amazon Summer,” won the Silver Award of the Best Designed Products in the 72nd Tokyo International Gift Show. By 2017, Ccilu was being sold in more than 60 countries. This commitment to style and structure spans the Ccilu Footwear brand and its licenses of top brands in Japan, Europe and Asia Pacific region. www.Ccilu.com
About World of Dance World of Dance is the preeminent global dance brand, combining the world’s largest international urban dance competition with the largest digital platform for dance driving more than 30 million monthly views, and now the inspiration for the new television dance competition of the same name airing on NBC with Jennifer Lopez. What began in 2008 as a single event has become a continent-spanning, tour de force of human spirit and sick dance moves. The World of Dance Tour attracts YouTube stars, industry icons, and tens of thousands of fans to events in more than 25 countries, spanning the U.S., Europe, South America, and Asia.