CCILU USA Inc. Launches GreenPlax® Fish: Sustainable Footwear Revolution Made from Ocean Waste and Fish Scales
Los Angeles, California – August 16, 2024 – CCILU Footwear, via its North American subsidiary CCILU USA Inc., is proud to announce the official launch of GreenPlax® Fish, a revolutionary new line of sustainable footwear. Designed with the environment in mind, GreenPlax® Fish shoes are crafted from recycled ocean plastics and upcycled fish scales, offering a stylish and eco-conscious solution for today’s consumers.
Why GreenPlax® Fish?
The world is grappling with an overwhelming plastic pollution crisis, with millions of plastic bottles being discarded every minute and oceans burdened with an estimated 800 million tons of plastic waste annually. In addition, the fishing industry generates vast amounts of waste, particularly fish scales. Recognizing the potential to transform this waste into something valuable, CCILU created GreenPlax® Fish—a shoe that not only adapts to various lifestyles but also contributes to the sustainability movement.
Innovative and Eco-Friendly Design
GreenPlax® Fish represents a significant advancement in sustainable fashion. Each pair of shoes is made from 10 recycled plastic bottles and upcycled fish scales, incorporating features such as removable sock liners, moisture-managing collagen peptide fabrics, and anti-slip silicone dots. These shoes are designed to transition seamlessly between casual, water-based, and indoor activities, offering exceptional comfort, breathability, and durability. Plus, they are machine washable for easy maintenance.
Join the Movement
By choosing GreenPlax® Fish, consumers are not just purchasing a pair of shoes—they are joining a global movement toward circular fashion and environmental sustainability. This line of footwear reflects a commitment to the planet, allowing individuals to step out in style, comfort, and with a clear conscience.
About CCILU USA Inc.
CCILU USA Inc., based in Los Angeles, California, is the North American subsidiary of CCILU Footwear. Founded in 2011, CCILU is a leader in sustainable footwear innovation, blending fashion with function while emphasizing circular economy practices and eco-friendly materials. As a certified B-Corp, CCILU is dedicated to making a positive impact on the environment and society through responsible business practices.
For more information about GreenPlax® Fish, please visit our website or contact us at service@ccilu.com.